Sparking - Moving you forward

Narrate Newsletter


Do you want to show up more creatively for your clients and your colleagues, your family, and your friends?

Do you want to default to thinking about opportunity versus focusing just on problems?

Discovering Hope is full of proactive steps you can take right now, to achieve a more positive mindset or to help maintain the positivity you already have

Getting Positive reveals that more optimism is close at hand

Buy Books by Stuart Parkin at Amazon
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Work Life Balance

2020 – Job Security and Success

In a perfect world you enjoy most of your working day but an October 2019 Gallop Poll suggests 60% of employees don’t!

There’s no rocket science in saying, if you like your job you put more in to it and show up therefore, more enthusiastic if not more effective than your peers.

The challenges I believe for strategic planners presents great opportunity in 2020 but the uncertainty pervading the advertising industry is palpable and good planners lose jobs. Why? Many reasons notably, an underappreciation of the value of strategy combined with factors that effect every employee, a P&L run month to month and oriented around winning (and losing) business.

What to do to enhance your job security and more positive, to enhance your value and career opportunity:

1. Business Mindset – Be aware how and where your agency makes money even if it’s not your job to do so.

2. Follow the money – Keep close (if you can) to the money/valuable clients.

3. Generate revenue – Help make existing clients more valuable or be involved in getting new clients.

4. Leadership direction – Keep close to the pulse of the agency and what’s perceived as key now and going forward.

5. Team Player – Work closely with and in the development of others.

Finally, have a sense as to what the market and clients consider as key core (hard and soft) skills in the year ahead.

Onwards,

Stuart

Articles and commentary that might be of interest…

Pivotal To Your Career Success

Many of you are capable of brilliance, a brilliant strategy that helps win a pitch or propels an existing client forward. But, can such quality thinking be replicated on a consistent basis? It’s this consistency that leads to greatness. Great reputation and with it, great opportunities for career success.

Why do some have greater consistency than others? Is it different talent, experience, work-rate, support network, determination? Perhaps it’s the significance of the outcome (pressure) or something more fundamental, the challenge of forming habits, of being able to consistently change your behaviour.

The truth is, everything that matters we want to be consistent. And what does consistency give you in a career context. To name a few:

  1. It builds reputation – When you consistenly deliver, people take note and you become the ‘go to’ person.
  2. Amplifies skills – It’s well documented that mastery arises from persistently repeated activity and the nuanced learning that comes from this.
  3. Builds Self-Belief – When you are able to consistently deliver something, that’s empowering. When you know others know it, that’s validating and further confidence boosting.
  4. Achieves results – Reliability builds momentum which backed up by planning and resources, leads to results.
  5. Builds relationships – Bosses and consumers seek consistency and when it exists, so relationships begin to form.

For more on why we fail to be and how we can become more consistent, a few links attached.

Onwards,

Stuart Parkin/SPARKIN

Articles and commentary that might be of interest…

Struggling to be Consistent

Why consistency is Important

Consistency – Getting Motivated

Greetings Friend,

You are receiving ‘Narrate’ a newsletter designed to inform/help you, the most recent edition was based on the issue of chronic self-doubt or ‘impostor syndrome.’ This subject and all that I write about are based on weekly conversations with your strategic problem solving peers.

Other recent newsletters have addressed: Mental Health, Ageism, excessive stress, biased thinking (anathema if you’re paid to be objective!) and effective listening. The newsletter unlike my writing on social media, includes links to allow for broader reading on subject matter addressed.

If there’s any subject that you’d be interested on my writing about, please let me know and I’d be happy to address.

Sincere best wishes,

SPARKIN

Revisit Previous Newsletters

Poor Mental Health Can Afflict Anyone

Almost like being fired at some stage of you career is a ‘right of passage,’ experiencing excessive stress is also something most of us face. We need to collectively support those at this stage. Why?     

Because it could easily be you. However calm your life journey is, if placed under sustained and excessive stress, ‘you’ may well at some stage experience adverse mental health and in the worst cases, breakdown.

One mid-level creative strategist I spoke with recently, who works for a large advertising agency, described both a lack of organizational preparedness for her hiring or management support once she’d been hired. The irony is that this is someone that is extremely capable. As she explained, after starting her job she quickly became trusted to take on extra work and responsibility, initially welcoming it but then after it happened a number of times, engulfing her initial job description but with no additional support, she felt increasingly helpless. She had tried to communicate but no one appeared to be listening. The effect was someone with no prior ‘mental’ health issues, becoming anxious, seriously starting to doubt themselves, struggling to get their work done each day. This is far from uncommon.

Positive mental health is defined as ‘Coping with normal stresses and having psychological well-being.’ Fair enough, but what are normal stresses? And, what is psychological well-being? A simple answer might be that whatever your challenges, if you feel in control, even though under pressure, you are functioning effectively and your behavior is rational.

A 2018 Forbes Survey reported that 48% of interviewees experienced mental health problems. While another survey highlighting the effects of sustained mental stress, found that 29% of employees had shouted at their cohorts because of stress! (Tinypulse, 2016).

The American Institute of Stress cited the main causes of stress in the workplace listed: 46% workload, 28% people issues, 20% work/life balance and 6% lack of job security. Other factors certainly causing extreme frustration included: Low wages, lack of personal development and having no say/not being listened to and worse, being mistreated.

I should state, I am ‘not’ a mental health expert but what lead me to write this article is regular conversations with extremely stressed individuals, either desperate to make their current situations better if not to completely escape them. I have also experienced what I am writing about remembering as a young man, having after months of intense pressure at work walking out of my office, teary eyed. I’m still embarrassed as I think about this! But, people shouldn’t be!

On what appears to be ever increasing pressure on businesses and employees, what seems immediately evident is this: As an employee, if you’ve given management and/or HR repeated opportunity to understand your situation and nothing has changed, why put up with this? If those with the authority and ability to change things haven’t, even when understanding your situation, then either they can’t or don’t want to do anything differently and you must draw your own conclusions. Why would you remain an employee in an agency where you are treated this way?

The corporate answer to mental health is, ‘it’s complex’ and to be fair, it is. There are often many factors in play. Then again if you want to set individuals up to be the best they can be for themselves and the agency, it isn’t complex at all! It’s a matter of priorities and most important, effective communication and resource deployment. This is down to management.

Critically, whatever the cause of high stress levels, if not checked the positive psychology of individuals becomes vulnerable to feelings of failure in absolute or relative terms.

How to stay ahead of the Curve – Positive Mental Heath – Some Steps We Can All Take

At Work

1.    â€˜Never’ feel trapped. However much the money is needed, or you fear not getting another job, or fear the recriminations from leaving the job or how bad leaving might look on your resume, ‘if the stress level in your work situation is out of control’ and having spoken to others (boss/HR/mentor/peers) things are not changing, then understand, there are other jobs! Your psychology is number one priority. Be prepared to walk.

2.    Talk – Stay ahead of the stress â€“ Many of those I talk with, simply want to be heard. More important, aim to communicate with those that have the wherewithal to redress the causes of your stress. Let your boss know what’s happening/how you’re feeling – Many of us don’t do this either because this communicates weakness and perhaps a sense of failure, or because you don’t think anything will change – The realty is, nothing can change if those with the authority don’t know what you’re going through.

3.    Let someone else know â€“ If you can’t communicate with you boss, then find a mentor, someone you can trust, that can atleast listen.

4.    Understand your areas of vulnerability â€“ For instance you’re stressed by certain work situations or feel relatively weaker in a skill area. Talking this through is a key step to developing coping mechanisms and reducing stress.

5.    Are you being fair with yourself â€“ So much of the causes of stress relate to our own standards and expectations, our perceived feelings that we are either simply failing or more insidious, we are failing relative to are peers.’ The best antidote to this is to understand that it’s extremely difficult to have a ‘fair’ like-for-like comparison with your peers. So, the best course is to avoid the comparisons. I know, easier said than done.

6.    Set yourself up to succeed â€“ Much of the cause of work-related stress is related to helplessness. So, break your work down and set yourself discrete goals that can be achieved. It’s not the whole job, but feeling you are progressing on some level is key.

7.    Goal Setting â€“ If the goals are causing the angst, let those that need to know why they will be difficult to achieve.

Away From Work

1.    Non-work mentor â€“ Talking with someone that is not vested in your workplace, that can listen to you without an agenda. If nothing else, this an opportunity to be actively heard.

2.    Exploratory meetings â€“ There’s nothing worse than feeling trapped and undervalued. Having exploratory meetings with other potential employers will often reveal both that you’re not trapped in your current role and that your expertise and experience is valued in the marketplace. If nothing else you will feel more confident at work knowing you could work elsewhere.

3.    De-Stress â€“ If you’re working crazy hours often you can’t find time, but whether burning up emotional energy on the treadmill or releasing safety valves via tai chi, the safety valve needs to be released!

4.    The power of the ‘all absorbing’ – Pursue an interest/s that completely absorbs your mind so freeing it from thinking about work. Having a ‘real break’ is a key ingredient in the positive mental health of those that seem to be able to compartmentalize different areas of their lives. As a priority, find what allows you to switch off.

What woud you suggest as the one key thing to do in managing or mitigating the effects of stress?

For more detail on this topic – http://bit.ly/30BMsiM

Excessive Stress – We’re All Vulnerable

Experiencing excessive stress is commonplace in today’s world. But, it can feel like one of the loneliest places to be.

Stress shows up for different reasons, a number expounded in the attached video http://bit.ly/2YA4vUC  and covered in most recent blog http://bit.ly/2VTPpwd

What’s key for you? Knowing yourself/recognising your areas of vulnerability and, planning to work to your strengths.

What’s also really important for you, knowing how to effectively manage the stress you do experience.

While there are a number of suggested palliatives for stress, key is that you don’t bottle things up and ‘communicate.’ And finally remember, you ‘always’ have options and you are ‘never’ truly alone.

All the best,

Stuart

PS. Recent SPARKIN blog on Stress at work http://bit.ly/2VTPpwd

Articles about recognising the signs of stress.

Articles about preventing stress.

Articles about coping with stress.

Your Dance. But Which One?

‘Life is the dancer and you are the dance.’ (Eckhart Tolle)

So will it be the funeral March, the salsa or the samba?

Your life, Your choice.

Moral of story, know to what end you’re working for.

If it’s the joy of the job; Great If it’s hard work but it helps you climb the ladder; Fine.

If it’s torturous work and taking you no-where, get out. As even if it’s all for the family, in this context you will suffer and so will they.

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