Sparking - Moving you forward

Narrate Newsletter


Do you want to show up more creatively for your clients and your colleagues, your family, and your friends?

Do you want to default to thinking about opportunity versus focusing just on problems?

Discovering Hope is full of proactive steps you can take right now, to achieve a more positive mindset or to help maintain the positivity you already have

Getting Positive reveals that more optimism is close at hand

Buy Books by Stuart Parkin at Amazon
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Strategists

Miami Ad School, Parkin ‘Empathy Award’ Winner

The ability to work seemlessly with creatives or for that matter clients, (or consumers) starts with a ‘determination? and/or ability’ to effectively understand others. This ’empathetic’ gene is key for effective creative strategists. 
A Huge congratulations to Danilo Prado Alves, the newest Parkin ‘Empathy’ Award winner of $1500 (plus $500 coaching).
The award is judged by the students on the course as well as the strategists that teach the course; (Not the school; Not me)
It was also a pleasure for me to sit down with each of the other fifteen students participating in the Bootcamp.
#MiamiAdSchool#ParkinPrizeWinner#Empathy#AccountPlanningBootcamp#LifeSkills#EmotionalIntelligence#DerekParkinAward#Winner#CareerOptimisation#Advertising#SparkinCoaching#Careers#KnowYourAudience#ActionNotWords#ConnectWithPeople#BetterLife #LifeSkills #SparkinSearch#CreativeStrategy#AccountPlanning#Diversity#Meritocracy#Inclusive

Biased Thinking – The Anti-Strategist

Judging a book by its cover is not a smart thing to do but we all do it, subconsciously if not consciously.

‘The eye sees only what the mind is prepared to comprehend’ (Henri Bergson)

Effective  strategists require many skills but if those they interact with don’t have a fair chance of being heard, they will not accurately represent them; They will fail to be the ‘voice of the consumer.’

We are all biased about everything, however open mnded we think we are. We are even biased about ourselves.

https://www.youtube.com/watch?v=Bq_xYSOZrgU

So how do we get an open mind and escape the bonds of our upbringing and past experience?

A few potential steps:

– Understand where your biases lie and recognise them..

– Be determined to challenge these biases.

– Take steps to actively compensate for these biases.

Finally, have a look at some articles to help recognise and to compensate for your biases.

All the best,

Stuart

Effective Listening – But How?

“Every human being needs to listen consistently in order to live fully.” (J. Treasure).

So many individual and macro’ issues exist because of a lack of effective listening..and then understanding. The ability to obtain quality understanding is key for strategic problem solvers yet, effective listening is a skill not often taught. Below a 2011 TedTalk that seems more relevant than ever.

Five ways to listen better

As well as ‘our’ understanding of those we communicate with, effectively ‘hearing’ someone else makes them feel heard, understood and appreciated. Key for us, we are more likely to provide them with a sense of trust and connection with us.

Two of the biggest challenges to effective listening:

We aren’t focused – Impatient and/or time constrained, we want sound bites.

We’re biased – However fair we think we are, our upbringing/culture/life experience etc effects how we listen..

Opposite, our a few videos and links that if nothing else serve as reminders for us how to be fully engaged.

19th Derek Parkin Scholarship Winner

Congratulations Jules Shindel,the 19th recipient of the Derek Parkin Award of $1500 (plus $500 coaching).
The award goes to the most empathetic account planning graduate. Judged by the students (at Miami Ad School New York) on the course as well as the teachers, teaching the course, not the school, not me.
Of the 19 winners to date, 10 woman, 9 men.
#MiamiAdSchool #ParkinPrizeWinner #Empathy #AccountPlanningBootcamp#LifeSkills #EmotionalIntelligence #UberTeamPlayer #ParticipantsDecide#ParkinAward #Winner #Passionate #CareerOptimisation #Advertising#SparkinCoaching #Careers #KnowYourAudience #ActionNotWords#ConnectWithPeople #BetterLife #LifeSkills #Inspire #SparkinSearch#CreativeStrategy #AccountPlanning #StrategicRelationships #CoreSkills#Mentoring #LifeSkills #Action #LearnByExample#CreativeRelationshipBuilding #Planning #OthersFirst #Service #GiveBack #BigHeartAward #Diversity #Meritocracy #Inclusive

19th Empathy Award (aka Parkin Scholarship)

What a stunningly beautiful morning in New York. Looking forward to presenting the 19th ‘Empathy’ (Parkin Scholarship) later today at Miami Ad School.
#Beautiful #NewYork #ParkinScholarship #EmpathyAward #Sparkinsearch

2018 Miami Ad School Parkin Award

A fun reason to head down to Miami, to present the 18th Parkin Award of $1500 (plus $500 coaching).
Congratulations Rachel Eden!
The award goes to the most empathetic account planning graduate.
The award is judged by the students on the course as well as the teachers, teaching the course; (Not the school; Nor me)
Of the 18 winners to date, 9 woman, 9 men. Not planned, but in a truly inclusive world, this is how the numbers should be, or thereabouts!
#MiamiAdSchool #ParkinPrizeWinner #Empathy#AccountPlanningBootcamp
#LifeSkills #EmotionalIntelligence#UberTeamPlayer #ParticipantsDecide
#DerekParkinAward #Winner#Passionate #CareerOptimisation #Advertising
#SparkinCoaching #Careers#KnowYourAudience #ActionNotWords
#ConnectWithPeople #BetterLife #UnitedStates #Inspire #SparkinSearch
#CreativeStrategy#AccountPlanning #StrategicRelationships #CoreSkills #Mentoring
 #Action