Do you want to show up more creatively for your clients and your colleagues, your family, and your friends?
Do you want to default to thinking about opportunity versus focusing just on problems?
Discovering Hope is full of proactive steps you can take right now, to achieve a more positive mindset or to help maintain the positivity you already have
Getting Positive reveals that more optimism is close at hand
Great Focus = Enhanced Reality = Optimized Success
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George Lucas said ‘ Always remember, your focus determines your reality.’ And, your reality will be anything but a success if you fail either to:
– Have a clear direction.
– Fail to live in the moment optimizing ‘now’ and the people and situations you are involved in and with today. Nostalgia is great. The future and what it might bring is exciting too. But, it’s not likely you’ll achieve even clearly stated goals if you are not present.
How many of you had meetings today with colleagues or clients that are overtly ‘not there’ as they focused on their PDA’s and not those around them. Virtual reality can be fun when it’s your choice but otherwise it’s a lack of focus.
May the force of awareness be with you..
Getting What You Want In a Timely Manner
‘Perseverance is a great element of success. If you knock long enough and loud enough at the gate, you are sure to wake up somebody.’ (Henry Longfellow)
And to be persistent you need to want something enough, so be strategic in clarifying what that something is and who might give it yo you or be able to help deliver it to you and then start knocking…and the rest will follow.. I hope it follows for you this week. scp
Getting What You Want
‘Perseverance is a great element of success. If you knock long enough and loud enough at the gate, you are sure to wake up somebody.’ (Henry Longfellow)
And to be persistent you need to want something enough, so be strategic in clarifying what that something is and who might give it yo you or be able to help deliver it to you and then start knocking…and the rest will follow.. I hope it follows for you this week. scp
The Power of a Story Told Well
At the EFFIE awards last week, which is all about business effectiveness (aka, selling stuff), the campaigns that won plaudits were invariably engaging and meaningful. As significant, the themes were easily understood.
What did the audience respond to? Great story telling with a ‘hero’ the audience could relate to and care about.
‘Truth well told’ sounds simple, but even if you have perfect understanding of your audience and your story, it’s surprisingly hard. We’re all in the story telling business and I believe most (all?) of us could all benefit from better ways to do that.
Nearby are a range of links which are both examples of effective narrative and methodologies that can enhance it.
What do you think? In your opinion, what one factor has been key for you in helping create a great story?
Sincerely,
Stuart
PS. Out June 28th ‘The Practical Pocket Guide to Account Planning’ by Christopher Kocek, provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Congratulations to Chris! Anyone else have announcements?
Articles and commentary that might be of interest…
- Where Does Your Brand Story Fall In The Storytelling Matrix?
- The Decline And Fall Of Product Placement
- Storytelling That Moves People
- How To Tell A Story With Data
- 5 Secrets To Use Storytelling For Brand Marketing Success
- Using Storytelling And Brand Values For Real Customer Engagement
- Brand Storytelling In 4 Steps
- Entrepreneurs Who Master Storytelling Win More
- Brand Storytelling And The Hero Of Your Brand
- Shared Values In Brand Storytelling
- The Drivers Of Brand Storytelling Strategy
- Coke, Nike Succeed With New Style Of Brand Story-Telling Online Add To …
- Case Study: The Art Of Storytelling Around An App
An Introduction – Narrating your Success
The challenge and the fun of creating engaging brand stories can be fun and challenging or simply challenging! I know this as I talk to your peers on a daily basis. You know it because you live the challenge!
In 2013, more than ever before, we are under pressure to deliver results and we work in an environment where initiatives successes and failures very public.
The best storytellers will thrive as will those that are able to adapt their stories on the fly, using real time media to be relevant to existing and future customers.
targeted at strategic planners, and aims to inform, inspire and occasionally entertain. We’ll provide examples of great strategic ideas, process (not too much of this) and perspectives that might help you be successful with your agency partners, internal and external. The links nearby give some insights and approaches that were suggested as a means to stay ahead of the pack.
Content will evolve based on your feedback on what you find helpful – any thoughts welcomed!
Sincerely,
Stuart
Articles and commentary that might be of interest…
- The brand new year: Key trends
- Global: Top 6 Marketing Communications Trends in 2013
- What changes we will see in marketing communications in 2013?
- A model for always-on digital marketing
- Advertisers should act more like newsrooms
- How to create personalized experiences without being creepy
- It’s all about the story. The science behind narrative success
- Marketing communications – Meaning and its process
- The truly strategic marketing communication campaign
- How to motivate your customers to take action
- Wife puts up nasty billboard to get revenge on cheating husband
January Strategy Newsletter
‘Narrate’ January newsletter for creative, digital, brand, media, connections, channel, communications, innovation and any combination of the aforesaid strategists, now available.
http://sparkin.createsend.com/t/ViewEmailArchive/i/147929037F109B9A/C67FD2F38AC4859C/
Best wishes,