Your Dance. But Which One?
âLife is the dancer and you are the dance.â (Eckhart Tolle)
So will it be the funeral March, the salsa or the samba?
Your life, Your choice.
Moral of story, know to what end youâre working for.
If itâs the joy of the job; Great If itâs hard work but it helps you climb the ladder; Fine.
If itâs torturous work and taking you no-where, get out. As even if itâs all for the family, in this context you will suffer and so will they.
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Why Personal Branding Is Key For You
Optimizing career opportunities –
What is a brand if not something that âsolves a problemâ you have or in some way helps you to take a step toward the life that you want? Above all else the key words we all want to experience with any product or service we acquire are, ârely on.â And, great brands are the most reliable and have great reputations.
In the world of entertainment, you can rely on the âThe Rolling Stonesâ to rock your world. Similarly in the sporting world, Roger Federer can be relied on to provide a tennis masterclass. In turn, âThe Stonesâ and âFedererâs reputations are leveraged by food, cosmetics, apparel and beverage companies, amongst others, to amplify the reputations of those companyâs products and services.
Despite people obviously acting as brands, some in the advertising world are queasy about the idea of ordinary individuals âactingâ to promote themselves believing it to be borderline narcissism. Business and brands products donât rely on word of mouth and actively shout, âlook what we have,â âconsider us,â âwe can help you.â We donât think of this as narcissistic as those entities are providing something that might have value to others. And this is key. Making others aware of a skill you have that can help them, is not seeking attention for attentions sake, which is narcisscim.
Key Considerations for You Thinking Like a Brand
1. Seek Greater Recognition – Just because people (or products or services) are not famous for doing something well, doesnât mean they shouldnât act with the intent of achieving greater recognition. Thatâs simply good business!
2. Great Work Alone Is Not Enough – Great brands deliver compelling solutions but they donât rely purely on third party recommendation – Doing great work should speak for itself. In theory great products or services should dominate; Word of mouth should be enough but smart companies donât rely on it, and nor should you.
3. Tell Your Story â Long term career management is today atypical â As companies become progressively more transactional in their operations, in their hiring and firing of talent, so they become less focused on the development of your career. Unless you are fortunate to have a great boss or engaged HR team, it becomes imperative, for you to tell your story/ (as well as doing a great job)
4. Provide a differentiated offering â Telling a story is important, but telling one that showcases your âadding valueâ is key! Highlight what differentiates your expertise. Do something brilliantly and ideally something creative and unique.
5. Be consistent – In all matters relating to the delivery, aim to provide a consistency of service or product quality, whether providing the service as an employee or a business.
6. Non- believers of the âPersonal Brand.â – If you donât believe you might benefit from thinking and building your brand, think instead about your reputation with others.
Reputation Management
A great reputation with others might be the difference between you getting or not getting an amazing career opportunity youâve always wanted, so itâs key that you have a good one!
1 Understand the reputation you have and why you have it – Do you have a great reputation only because of what you do and those that have experienced it? Or,
2. Is your reputation stellar because of third party recommendation, because of those that have been told what youâve done whilst not having experienced your product or service directly?
3. Shock News/Double whammy – Doing a great job combined with effective promotion is the double whammy that leads to an enhanced reputation. Companies build brands and businesses by doing both!
4. Great reputations lead to more work and more opportunities â If you can handle the fact that you have a reputation to manage, you may well be close to navigating the short stroll to acting like a brand.
For more reading on this subject check out the latest ‘Narrate’ – https://bit.ly/2NdQwTh