Do you want to show up more creatively for your clients and your colleagues, your family, and your friends?
Do you want to default to thinking about opportunity versus focusing just on problems?
Discovering Hope is full of proactive steps you can take right now, to achieve a more positive mindset or to help maintain the positivity you already have
Getting Positive reveals that more optimism is close at hand
Getting What You Want In a Timely Manner
‘Perseverance is a great element of success. If you knock long enough and loud enough at the gate, you are sure to wake up somebody.’ (Henry Longfellow)
And to be persistent you need to want something enough, so be strategic in clarifying what that something is and who might give it yo you or be able to help deliver it to you and then start knocking…and the rest will follow.. I hope it follows for you this week. scp
Getting What You Want
‘Perseverance is a great element of success. If you knock long enough and loud enough at the gate, you are sure to wake up somebody.’ (Henry Longfellow)
And to be persistent you need to want something enough, so be strategic in clarifying what that something is and who might give it yo you or be able to help deliver it to you and then start knocking…and the rest will follow.. I hope it follows for you this week. scp
A job at any cost?
When you are sufficiently unhappy with your current job typically you want another job. And, depending how unhappy you are, the more flexible you’ll be in what you accept. In so doing, unless you’re in luck, you set your self up for at best, a sub optimal career path and at worst, constant dissatisfaction. So, don’t let yourself get so disgruntled in the first place! And, if the unhappiness stems from some sudden event such as your being ‘fired,’ still focus on the following….
An opportunity where people truly respect your knowledge and experience; A place where you respect the vision and culture/feeling of the agency and not simply the idea of what the advertising industry ‘tells you’ is cool to have on your resume. Be smart. Know what you want and don’t. Play to your strengths. And, even though you have bills to pay, understand you will be in true economic peril if you don’t think about taking the ‘right’ job for you versus any job.
An Introduction – Narrating your Success
The challenge and the fun of creating engaging brand stories can be fun and challenging or simply challenging! I know this as I talk to your peers on a daily basis. You know it because you live the challenge!
In 2013, more than ever before, we are under pressure to deliver results and we work in an environment where initiatives successes and failures very public.
The best storytellers will thrive as will those that are able to adapt their stories on the fly, using real time media to be relevant to existing and future customers.
targeted at strategic planners, and aims to inform, inspire and occasionally entertain. We’ll provide examples of great strategic ideas, process (not too much of this) and perspectives that might help you be successful with your agency partners, internal and external. The links nearby give some insights and approaches that were suggested as a means to stay ahead of the pack.
Content will evolve based on your feedback on what you find helpful – any thoughts welcomed!
Sincerely,
Stuart
Articles and commentary that might be of interest…
- The brand new year: Key trends
- Global: Top 6 Marketing Communications Trends in 2013
- What changes we will see in marketing communications in 2013?
- A model for always-on digital marketing
- Advertisers should act more like newsrooms
- How to create personalized experiences without being creepy
- It’s all about the story. The science behind narrative success
- Marketing communications – Meaning and its process
- The truly strategic marketing communication campaign
- How to motivate your customers to take action
- Wife puts up nasty billboard to get revenge on cheating husband
One Key Question
When you are going for an interview, even better, before you go for a meeting, you are considering a job opportunity that you feel will be a great progression for you, or at least a limp in the right direction! One key question you should ask you headhunter or the HR person and/or the person interviewing you actually, everyone associated with the role. They all have perspectives, knowledge and biases that you need to be aware of upfront. The one thing you need to have answered and that will allow you to bail from the process before it got going or to ask the right follow up questions as the process continues, that one thing you need to be clear about is, ‘what makes the person coming in to this role a success within a year of starting.’ If you know this you know whether is a great progression for you or not.
Navigating Success
‘I don’t measure a man’s success by how high he climbs but by how high he bounces when he hits bottom.’ George S. Patton.
I love what Patton’s comment reveals about having a ‘never say die attitude’ and responding to adversity as being key in our live. That said, I would rather mitigate the troughs people have to experience. One simple thing to do (and not so simple) is be clear about that part of the day, week or month where you LOVE your work. Be clear what this is and magnify this aspect of what you focus on for your agency or company. If you do this, you will deliver. And, while you may still be challenged, your success is less likely to be defined by how high you bounce.