Parkin Empathy Prize Winner – Vicoria Aldecocea
The ability to work seamlessly with creatives or for that matter clients, (or consumers) starts with a ‘determination’ and ability’ to effectively understand others. This ’empathetic’ gene is key for effective strategic problem solvers as it is for an effective society!
Many congratulations to “Victoria Aldecocea,” the newest (and 24th) Parkin ‘Empathy’ Award winner. ($1500 cash prize plus $500 coaching).
The award is judged by the students on the course as well as the strategists that teach the course; (Not the school; Not SPARKIN)
It was great to be able to individually zoom with each of the 15 students: Victoria Aldecocea, Blair Baker, Ben Berlin, Raphael Bussy, Leslie Collin, Jewelian Griffith, Anastasia Montoya, Dasha Ovsyannikova, John Pillsbury, Todd Reichman, Tierney Riccitelli, Marti Rosenberger, Nicholas Schneider, Vanessa Van Der Keyl and Emily Woodward. Thanks to all the teachers who also voted: Vanessa Cameron, Marta Insua, RP Kumar, Chris Kwak, Alejandro Oszust, Christopher Owens, Eric Pakurar, Carlos Roncajolo, Pete Scanlon and Patrick White. Finally, thanks to dynamic Manolo Garcia, Director of the San Francisco school.
#MiamiAdSchoolSanFranciscoAccountPlanningBootcamp #ParkinAward #CareerOptimisation #Careers #LifeSkills #SparkinSearch #Inclusive
Better Q’s = Better Answers
Basic facts are must haves, but better questions demand thought, from interviewor and interviewee alike and ‘often’ lead to better understanding. Try:
Don’t ask her how much she wants to make, ask her how she wants to grow
Don’t ask him where he wants to work, ask him what he wants to experience
Don’t ask them about a typical day, clarify which skills they want to focus on using
Don’t ask me what I’m looking for. Ask me what a dream scenario might be.
#Betterquestions + #BasicFacts = #Cleardirection
The Strategist I’m Told to Identify
The ‘ideal’ strategist I’m typically asked to identify:
A true empath – so is equipped to understand/connect with colleagues, consumers and clients alike
A sense maker/connector of disparate ideas – culturally savvy
Openness – To all people and ways of thinking – is genuinely open-minded and so able to understand and incorporate the spectrum of perspectives.
#jobsearch #corestrength #employable
Where to Focus..
‘If you are depressed you are living in the past; If you’re anxious you’re living in the future; If you are at peace, you are living in the present.’ (Lao Tzu)
Or, there are times to reflect and to plan and the ‘present’ might not feel the best, but really, the present is the only time to live. #Live #Love #Inspire
Open Mind=Quantum Leap?
‘What we see depends mainly on what we look for.’ (Sir John Lubbock)
Or, this is a perfect time to clarify what you want and don’t want and to refocus. But, if you want to be informed and/or surprised, always have an open mind so that iterative progression may instead be a quantum leap.








