The biggest Threat to Agencies and Your Jobs
Planners and strategists, “Agencies are scrambling to attract talent amid shortage.” The article summarizes that talent shortages exist because:Â https://bit.ly/37gVRkn
– Skills shortage – A lack of the right skills,
– Greater flexibility/virtual – ‘Talent’ wanting greater flexibility
– Burn out – employees wanting to get out of the business.
What the article doesn’t mention is the core reason for this talent shortage, a breakdown of the psychological contract,
a phrase coined decades past highlighting, ‘to maintain a positive employee-employer relationship employers pay particular attention to the ‘human side’ of a working relationship, rather than the purely commercial or transactional side.’
Yes, the problem for the business is short termism, which is why agencies increasingly use freelancers, treating people like commodities; Even when they are full time, (again due to short termism) there has been a chronic lack of willingness to train/invest in the next generation of strategists.
The good news – For any planner seeking their next career challenge, there are many great people in this business and some basic rules for identifying a great next career move for you, beyond that is, simply looking at the obvious names, this I’ll cover in my next newsletter.
Parkin Empathy Award Winner – Trevor Kroon

$64,000 dollar question ‘You Need’ to be able to answer
Your daily sanity depends on it. Your reputation will be maintained and enhanced by it. And without it, you will surely fall behind your peers. What am I referring to? Your continued GROWTH.
Your growth/your progression, can take you in many different directions. It can be a different type of strategic approach. It can be more quantitative understanding or more focused on engagement versus big picture brand development. It can be to experience more of a business environment, to scale what you’ve already been doing or simply but critically, to work with a great manager/mentor or team. Whatever growth is for you, knowing what it looks like for you reveals a few things:
– An understanding of where you are and where you want to be in your career as well as having a sense of what is needed to get you there.
– A conscious focused desire to develop your ability versus being fatalistic/simply open to anything without focus?’
– An appreciation of which environments and career opportunities might deliver for you. This will allow anyone tryng to help you to better identify a great career move, tailored to your growth.
Looking forward to talking.
Cheers, Stuart
Articles
- Managing yourself
- Do you have a career growth strategy?
- Taking charge of your career growth
- Career development 101
- Career growth v career development
Job Opportunities 05/21
If you know of anyone looking for full time or part time work, some of the below opportunities are full time and some temp to perm.
1. NY/Associate Director Strategy – >130k – creative
2. San Francisco – Head Strategy – >250k – creative
3. London – Head Strategy – >170k(stg) – creative
4. NY EVP Strategy – >250-300k – pr
Past Newsletters
Creative Pressures and Positivity
Creativity typically requires a positive mindset and that is tough, particularly when you’re paid to be creative! “getting Positive’ aims to bring more positivity about. gettingpositivenow.com









