Do you want to show up more creatively for your clients and your colleagues, your family, and your friends?
Do you want to default to thinking about opportunity versus focusing just on problems?
Discovering Hope is full of proactive steps you can take right now, to achieve a more positive mindset or to help maintain the positivity you already have
Getting Positive reveals that more optimism is close at hand
Great Focus = Enhanced Reality = Optimized Successdddddd
George Lucas said ‘ Always remember, your focus determines your reality.’ And, your reality will be anything but a success if you fail either to:
– Have a clear direction.
– Fail to live in the moment optimizing ‘now’ and the people and situations you are involved in and with today. Nostalgia is great. The future and what it might bring is exciting too. But, it’s not likely you’ll achieve even clearly stated goals if you are not present.
How many of you had meetings today with colleagues or clients that are overtly ‘not there’ as they focused on their PDA’s and not those around them. Virtual reality can be fun when it’s your choice but otherwise it’s a lack of focus.
May the force of awareness be with you..
Great Focus = Enhanced Reality = Optimized Success
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George Lucas said ‘ Always remember, your focus determines your reality.’ And, your reality will be anything but a success if you fail either to:
– Have a clear direction.
– Fail to live in the moment optimizing ‘now’ and the people and situations you are involved in and with today. Nostalgia is great. The future and what it might bring is exciting too. But, it’s not likely you’ll achieve even clearly stated goals if you are not present.
How many of you had meetings today with colleagues or clients that are overtly ‘not there’ as they focused on their PDA’s and not those around them. Virtual reality can be fun when it’s your choice but otherwise it’s a lack of focus.
May the force of awareness be with you..
Getting What You Want In a Timely Manner
‘Perseverance is a great element of success. If you knock long enough and loud enough at the gate, you are sure to wake up somebody.’ (Henry Longfellow)
And to be persistent you need to want something enough, so be strategic in clarifying what that something is and who might give it yo you or be able to help deliver it to you and then start knocking…and the rest will follow.. I hope it follows for you this week. scp
Getting What You Want
‘Perseverance is a great element of success. If you knock long enough and loud enough at the gate, you are sure to wake up somebody.’ (Henry Longfellow)
And to be persistent you need to want something enough, so be strategic in clarifying what that something is and who might give it yo you or be able to help deliver it to you and then start knocking…and the rest will follow.. I hope it follows for you this week. scp
A job at any cost?
When you are sufficiently unhappy with your current job typically you want another job. And, depending how unhappy you are, the more flexible you’ll be in what you accept. In so doing, unless you’re in luck, you set your self up for at best, a sub optimal career path and at worst, constant dissatisfaction. So, don’t let yourself get so disgruntled in the first place! And, if the unhappiness stems from some sudden event such as your being ‘fired,’ still focus on the following….
An opportunity where people truly respect your knowledge and experience; A place where you respect the vision and culture/feeling of the agency and not simply the idea of what the advertising industry ‘tells you’ is cool to have on your resume. Be smart. Know what you want and don’t. Play to your strengths. And, even though you have bills to pay, understand you will be in true economic peril if you don’t think about taking the ‘right’ job for you versus any job.
The Power of a Story Told Well
At the EFFIE awards last week, which is all about business effectiveness (aka, selling stuff), the campaigns that won plaudits were invariably engaging and meaningful. As significant, the themes were easily understood.
What did the audience respond to? Great story telling with a ‘hero’ the audience could relate to and care about.
‘Truth well told’ sounds simple, but even if you have perfect understanding of your audience and your story, it’s surprisingly hard. We’re all in the story telling business and I believe most (all?) of us could all benefit from better ways to do that.
Nearby are a range of links which are both examples of effective narrative and methodologies that can enhance it.
What do you think? In your opinion, what one factor has been key for you in helping create a great story?
Sincerely,
Stuart
PS. Out June 28th ‘The Practical Pocket Guide to Account Planning’ by Christopher Kocek, provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Congratulations to Chris! Anyone else have announcements?
Articles and commentary that might be of interest…
- Where Does Your Brand Story Fall In The Storytelling Matrix?
- The Decline And Fall Of Product Placement
- Storytelling That Moves People
- How To Tell A Story With Data
- 5 Secrets To Use Storytelling For Brand Marketing Success
- Using Storytelling And Brand Values For Real Customer Engagement
- Brand Storytelling In 4 Steps
- Entrepreneurs Who Master Storytelling Win More
- Brand Storytelling And The Hero Of Your Brand
- Shared Values In Brand Storytelling
- The Drivers Of Brand Storytelling Strategy
- Coke, Nike Succeed With New Style Of Brand Story-Telling Online Add To …
- Case Study: The Art Of Storytelling Around An App