Do you want to show up more creatively for your clients and your colleagues, your family, and your friends?
Do you want to default to thinking about opportunity versus focusing just on problems?
Discovering Hope is full of proactive steps you can take right now, to achieve a more positive mindset or to help maintain the positivity you already have
Getting Positive reveals that more optimism is close at hand
Personal Brand
There’s much talk about personal branding but does it really matter when it comes to you? It does, for two reasons:
Defensively – The best way to keep your job is to be known for doing something well that ideally correlates with making money. Ideally, you will have a unique expertise in a discipline, practice or process, or specific knowledge of an industry vertical or own key client relationships.
Offensively – You optimize your chances of success in your current agency or with prospective employers if what you deliver has a uniqueness or ‘stand out’ factor. So it should concern us when Peter Drucker says ‘Most people think they know what they are good at. They are usually wrong.’
There are two aspects to the personal branding ‘thing’ to focus on:
The reality – What you actually do; And, The ‘spin’ – What people perceive you can do, as a result of marketing.
For expert commentary, see the attached list of links.
Stuart
PS. Have a look at my past newsletters
Articles and commentary that might be of interest…
- Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign
- The Complete A to Z Guide to Personal Branding
- Personal Branding Trends for 2014 (Part 1)
- Personal Branding Trends for 2014 (Part 2)
- Personal Brand Marketing Tips from 3 Influential Women
- Personal Branding Secrets From Social Media Superstars
- You Need to Add Video to Your Personal Branding Strategy
- How Being Lazy Can Be Your Best Personal Branding Strategy
- How To Amplify Your Personal Brand Through Thought Leadership In 2014
- Personal Branding is Business Branding: An A to Z Guide
- A Case Study: Using Photographs to Elevate Your Personal Brand
Lost and withered on the vine or Simply Submerged Skills
”People who have the opportunity to focus on their strengths are six times as likely to be engaged in their jobs.’ (Tom Rath). And if you are engaged in your job, I’m sure any number of other surveys will reveal how much greater your chances are of being successful, in whichever way you define success.
For most of us, daily reality dictates very often that we do what we need to do simply to get the job done. That’s fine, but if that ‘needs must’ focus takes over your work-life, far from utilizing your key strengths, you may find that skills not only become submerged but underutilized skills become rusty and worse still, wither on the vine.
Brand Beats
On most occasions I enjoy Pink Floyd’s ‘Dark Side of the Moon.’ Then again, Heaven 17, REM and Crowded House are favorites too. What does that say about me? Or more to the point, from a marketing perspective, how could brands use this knowledge to gain my attention and my loyalty?
According to William Chipps, author of the IEG Sponsorship report, corporate sponsorship by consumer brands incorporating music into marketing programs was expected to exceed $1.17 billion last year, nearly double what it was six years earlier.
So, what does it take to effectively harness music to build your client’s brands? Attached are some thought provoking articles on the why, how and which music can make your storytelling all the more impactful.
Happy reading
Stuart
PS. Have a look at my past newsletters
Articles and commentary that might be of interest…
- New Frontiers In Music Brands 2013
- Spotify Looks to Experiment with Brand Profiles as iTunes Radio Readies Launch
- Music Has The Power To Create Brand Awareness
- What Does Your Brand Sound Like?
- 5 Essentials Of Music Brand Strategies
- Build Your Music Brand And Reach More Clients
- Wired For Sound
- Music And Your Brand: Five Ways To Tune Your Demographic
- How Social Marketing Can Help Your Brand
- Powerful Audio Branding Example From Coca Cola
- Musical Branding Campaigns To Feed The Soul
- Sounds Like Branding
Disproportionate Achievement
‘Either you run the day, or the day runs you!’ (Jim Rohn)
Making AAA use of your time is based in large part on being clear about which part of the day you are most effective and ensuring you address difficult challenges and lucrative opportunities when you are ‘firing on all cylinders.’ Do this and you will disproportionately achieve. Don’t do this and the most valuable thing you have, ‘time,’ will simply ebb away. Wishing you all AAA enjoyment and results.
Succinctly Telling YOUR Story
‘If you don’t have an elevator pitch that concisely explains what you do, you’re in trouble. Particularly if you’re looking for a job.’ SCP
To make progress here, think about the part of the day or week where you make your greatest contribution. And/or, check out the following link:
http://www.sparkincoaching.com/#typicalquestions
“#Patience and #Tenacity”
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“Patience and tenacity of purpose are worth more than twice their weight of cleverness.” (Thomas Huxley) And clarity of purpose, a clear and exciting goal will make patience, tenacity and cleverness so much easier to find. So, get focused!