Planning Your Future
Two questions I’m frequently asked by planners: ‘What makes me most marketable?’ and, ‘What are my career options?’
The good news for planners is that the career options are extensive. We’ve seen planners (good ones) go to branding agencies, PR shops, media players, digital homes, design spaces, innovation boutiques, research houses, client-side, start-ups, consultancies of all hues, many have freelanced and others have set up their own businesses in unrelated areas.
And what makes planners most marketable? Perhaps the best insights come from your peers that took the plunge.
- For me today the virtue most needed for folks wanting to change the fortunes of brands is fearlessness’ Michael Fanuele, Chief Creative Officer, General Mills
- A tendency to listen more than to speak’ –Katie Dreke, Global Brand Director/Advanced Concepts, Nike
- ‘What matters most is intellectual curiosity and an aptitude for change’–Ivan Wicksteed, CMO, Old Navy
In my experience strategic planners in most demand have a business mindset with a results focus; an ability to communicate and gain confidence through understanding client or colleague motivations; and an appreciation of the role that technology plays in building brands.
Looking forward to taking with you about your career progression.
Stuart
Articles and commentary that might be of interest…
- Do you think FAST or think SLOW? Here’s why Brand Leaders need do both
- The Thinkers50 Ranking 2013 (and bios)
- Forward Thinkers: What You Can Learn From Nintendo’s Weird and Wonderful 125 Years
- Getting Outside the Box: The 5 Behaviors of Successful Leaders
- Why Your Best Performers Usually Make the Worst Leaders
- Heads-Up Leadership … leading a customer revolution
- Great Entrepreneurs Are Creative Thinkers
- From Basement to $15M: One Woman’s Journey To The Top
Contact me for a list of resources –Best Visa, Passport and Work Permit Websites
Career Self-Assessment
Paid employment consumes at least a third of our working hours and in many cases much more, yet most of us don’t give it the planning it deserves.
Satisfaction at work has an outsize impact on overall life a newsletter for creative strategy/brand planning professionals satisfaction as well as our mental health.
Optimizing workplace happiness is an obvious and perhaps ‘natural’ thing to do, yet too few of us invest the time to assess and plan for success.
Intermittent checks and on-going benchmarking against goals set are vital not only to achieve objectives but to bring clarity, help feel in control and provide a way to show progress in your career… and life.
Please find below a series of links addressing your career success in 2016 and beyond. While the quality of questions you ask yourself is key, so is asking the questions in a context that gives you the time and space to answer such questions honestly. This is the focus of my most recent articlepublished just last week
All the best,
Stuart
Articles and commentary that might be of interest…
- The 8 Self-Assessments You Need To Improve at Work This Year
- Schedule Your Career Health and Wellness Checkup
- 10 Tips For Making Self-Evaluations Meaningful
- Online Career Assessment Tools Review Rankings
- Top 5 Career Assessments To Direct Your Career Change
- Reflect Self-Assessment And development Tool
- What’s Next –Life Values Assessment Test
- Selecting Assessment Tools –Online Assessment Tools
- Entrepreneur Self-Assessment: 9 Professional Tools and Tests
- Career Assessment
Avoiding the Perfect Storm = A sudden loss of your job without any preparation to get the next one..
A Sinking Ship
It’s the middle of the night and you are awoken to a shrieking alarm piercing the beautiful world that your dreams had transported you to. Brutally torn in to consciousness, you need to get out of the cabin and on to the deck. It’s dark, you are three decks down and for all you know the ship is sinking and this is not a drill!
Approaching the end of the financial year can be a very uncertain time for agency employees, as agencies desperate to make their numbers, cut the only meaningful costs, payroll. What can you do to mitigate this uncertainty?
Life can sometimes send us a perfect storm and we should anticipate the possibility by preemptively ensuring we are able to jump to another ship. Anticipation will ensure the other vessel is a yacht sailing quickly in to calmer and more prosperous waters, versus another sinking ship!
Preparing to Evacuate – Fire drills make sense
Don’t wait to make connections with other agencies and businesses; Don’t wait to have an up-to-date resume; Don’t wait to be engaged with social media, building your own reputation. And certainly don’t wait to be building specific expertise and achieving meaningful results. When you finally decide it’s time to move from your current job, be prepared in the only way you can be, leave from a position of strength. Don’t leave it until you’re desperate, until the alarm bells are ringing rather, plan ahead and, have a clear sense of what it is you are looking for. Anticipate that there could be an emergency and avert its effects because of you preparedness.
The whole idea of ‘on-going preparedness,’ covered in my previous article, ‘Mitigating Risky Career Maneuvers’ aimed to address. (The idea of actively every day preparing yourself for your next role.) https://www.linkedin.com/pulse/mitigating-risky-career-maneuvers-stuart-parkin?trk=prof-post
Significantly, even if you are prepared to leave one ship for another, you then need qualify information in order to make a fair assessment as to whether an opportunity (or ship) in front of you is the best one for you.
How to gain a true sense of the opportunity?
When somebody is desperate to hire you, be mindful that they will, whether they know it or not, try to ‘sell’ you and therefore, may be tempted to tell you what you want to hear.
Equipped with a sense of what role and circumstances will make for a great professional progression, your challenge is to ask questions which do not alert the interviewer to the information you need objective answers to.
Can I be successful in this role?
To understand whether you can be successful in a new role requires an understanding of culture, leadership style, agency goals, team, strategic style and the resources and timeframe you will have to deliver. And if working on an account, the state of the account and why the role exists for which you are being hired. You should have a clear sense of the value associated with your core skills in the new agency.
Which questions help me to truly qualify the opportunity in front of me?
So, what types of questions help you evaluate the opportunity for your next career step: Some good ones include:
Who does the agency regard as its main competition? = what type of work is ‘really done’
How does the agency primarily derive its revenue? = What is the real channel focus here?
What type of work is most celebrated here? = Creative, strategic, cost saving?
What characteristics do successful people here exhibit? = What/Who is valued?
Why is your agency successful? = What defines success here?
What is the biggest anticipated change expected here in the next year? = Gives the interviewer a chance to inform you about pending leadership, client or organizational changes.
What does a successful 2016 look like for the agency? = How ambitious are people here?
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Business Marketing & Brand Trends
As 2016 approaches, clients, agencies and companies that we work with face uncertainties and opportunities each New Year brings.
I can’t say which developments or trends are most likely to disrupt your clients business (or your career), or how they will change how it (or you) functions, communicates or engages consumers. That, of course, is the job of creative minded business problem solvers (you!) who must reflect and connect the dots.
Instead, I offer a collection of forecasts that examine the landscape, giving perspective of anticipated progression in digital, changes in content and technology, and likely shifts in cultural and consumer behaviors.
For more specific commentary on any of the attached articles or on what they might mean for your own career opportunity, as ever, I’d be happy to talk with you.
All the best,
Stuart
Articles and commentary that might be of interest…
- Mintel Identifies Four Key North American Consumer Trends For 2016
- Marketing Trends For 2016 – Will We Be In The Post-digital Era?
- 16 Marketing Trends For 2016: Trends 1-4
- 16 Marketing Trends For 2016: Trends 5-8
- The Top 10 Trends In Luxury Retail
- Seven 2016 Trends That Every Marketer Should Be Thinking About Right Now
- Gartner’s Top 10 Technology Trends For 2016 To Improve Your Business
- Where Culture And Commerce Collide – Brandthropologie – 2016 Trend Report
- 6 Content Marketing Trends To Help Plan Your 2016 Budget
- 7 Digital Marketing Trends For Your Brand Success In 2016